Hi Folks- I wanted to share a new book that just came out by Dave Irwin who is CEO of Polaris I/O. It's a field guide for enterprise account teams who are overwhelmed, overworked, and dealing with product-driven content that doesn't align with customer needs.
If you're involved any way in enterprise account teams, check it out here: Go To Customer: A Guidebook to Selling What's Possible
Happy Reading!
