Segev H.

Hey Allie, Good question. Really depends what you're looking to optimise. Here are some of the things we've built/seen our clients build:

(Not affiliated with any of the tools mentioned, just things we're using and finding really valuable) Hope that's helpful, will add more if I think of anything else

Hey Ciaran - just a quick note to support what Paris was saying. LinkedIn bans are a real thing, and would often result in a bigger (negative) impact than what the automations could bring to the table (ask yourself what is the impact if your/your colleagues accounts were restricted). LinkedIn does NOT fool around and I will personally never risk my account for an automation. Have seen many instances of linkedin banning individuals after 20-30 messages/day, which is well below the limits the tools recommend. Something to keep in mind..

https://www.sendtrumpet.com/ I recommend Trumpet, ive used it in my previous company and it completely transformed how the team closed deals. Heard good things about Aligned too. Worth a demo to see which tool fits your needs better.

Another vouch for Swan.AI - they're great. If you just look for website deanonymization, look at https://getkoala.com/ and https://www.rb2b.com/ (US only) In general, I found US data to be more accurate than EU data across all the tools I tried.

Hey Hey 👋 I can share some thoughts but first.. are you using any project management tool like Asana/Notion? The key in my opinion is that the calendar needs to live natively wherever the team is managing the marketing activities. It also makes things easier from a tech/integration perspective.

Swan is great. Used a few, and the benefit with Swan is how proactive they are with the intent data. Worth a demo for sure..

To the CFO, you can use the argument that LinkedIn organic is the only channel that will cost them £0 (except the time resources), compared to other channels you may be running I have yet to come across a reliable way to measure the impact. Would love to know if anyone else here found a way to track that. The closest ive seen is companies that are able to query their call transcription services (Gong/Fathom etc), and CRM, to identify mentions of prospects that say 'ive seen X person's posts on LinkedIn" or simila rstuff. At the end of the day LinkedIn is the only channel that one individual can reach tens of thousands of their ICP at no cost. If your CEO and CFO don't get it.. 🤷