Exploring AI in Go-To-Market Strategies: Insights Needed!

Allie M. · 2025-08-13 17:30:55.549603+00

Hey RevOps friends :wave: — I’m digging into how AI is actually showing up in GTM (sales, marketing, CS) and could use your insgihts. I work at Clio, legal tech software for firms to manage and run their practice, and we are starting to look into rethinking our GTM engine with AI at its core. Specifically, I’m looking to understand *AI initiatives you’ve tried in your GTM motion* (sales, marketing, CS, etc.) — what’s worked well, what hasn’t, and any lessons learned along the way. appreciate any insights!

Exploring AI in Go-To-Market Strategies: Insights Needed! | RevGenius

Nicholas P.
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Hey Allie! Love the forward thinking you have going on here. This is something my co-founder and I have been working on originally when we worked together and have launched with a few MVP clients as of recent all of them converting. Our core use case for AI is building real trust and engagement with buyers. It creates a dynamically tailored narrative and sales experience for every stakeholder on the buying committee. We've done this by a unique combination of reverse RFP generation and AI-driven, personalized narratives that emphasize authentic, outcome-based storytelling. We leverage our product/ai to provide a holistic solution that bridges the gap between product capabilities and customer value. What has worked is getting real customer stories in real-time and not just relying on case studies, leadership or executive decks and how they want the product or GTM to sell the market. AI is only as good as what you give it, good data in - good data out. Bad data in - bad data out
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Mike C.
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SO MUCH. Got 48 hours lol? Here are SOME tools that help support all of this. I use 99% of them - only 1 do I have a stake in 🙂 Hopefully this helps get the wheels spinning. Amirali N. Zeynep S. CompanyEnrich's 'Semantic Search' Victor Airscale's 'magic columns' Imran P. SyftData's web traffic tool Khalil O. Custos' email drafter Michael F. BCCBuddy's SFDC/CRM tool Ani G. Hindsight's competitor tools Ben S. Aimdoc's ai chatbot Andrew S. Covent's event tool Grant H. Grantbot for linkedin Jim Keller ModernQuery's AI onsite search Ema H. Weezly's video outreach Fathom.video Gralio.ai
Allie M.
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this is great, thanks for sharing Mike C. Nicholas P.! any thoughts on build vs buy? given the potential ROI we have engineering resources on deck, but out of the box tools can be a quick win.
Mike C.
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buy all day
Mike C.
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don't waste time building until you need to...until it makes 1000% sense
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Mike C.
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my one plug for the day (for my company): happy to give you an audit. DM if interested 😎
Nicholas P.
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In most cases I'd say buy but we've had a few potential clients that ended up building due compliance reasons. We used the big AI models for most of our clients but others did go with a internal build route (we do have one that we connected to their own internal LLM) but we open-source everything so it really depends on your resources on deck.
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Nicholas P.
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happy to chat further and see what works best, feel free to DM me
Segev H.
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Hey Allie, Good question. Really depends what you're looking to optimise. Here are some of the things we've built/seen our clients build:
Basic 'GPT Projects' (or more advanced agents) that are very nuanced with the messaging & positioning, allowing them to create v1 of content quicker
Fathom.video > Notion integrations to ensure meeting actionable are logged in a database...
Opus.pro as an amazing tool to turn long form video content to short clips with engaging subtitles, identifying the most engaging part of the convo
Enabling team members to 'prompt correctly' with tailored guides for their business, sessions with their teams etc
(Not affiliated with any of the tools mentioned, just things we're using and finding really valuable) Hope that's helpful, will add more if I think of anything else
Ishita a.
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Hey Allie! At Tapistro, we’ve been rethinking GTM with AI woven right into the core motions rather than as an add-on. A few examples:
Sales → AI-assisted lead scoring & prioritization using intent data + historical conversion trends. Our reps now spend 30–40% more time on high-likelihood accounts.
Marketing → Automated content personalization at scale (landing pages, emails, ad copy) based on firmographics & behavioral triggers — keeps messaging hyper-relevant without slowing down campaign velocity.
GTM Orchestration → Unified customer profile view that stitches data from CRM, product usage, and marketing engagement into one AI-enriched record. This enables automated orchestration of next-best actions across sales, marketing, and partner channels in real time. All integrations are in the platform, so you don't have to manage 10 tools!
What’s worked well: Treating AI as an orchestrator of touchpoints, not just an insight generator. What hasn’t: Deploying AI before aligning internal workflows — the tech works best when the teams’ motions are already mapped. We can connect to discuss more and how this could be of help.
Khalil O.
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Thanks for the shoutout Mike! Allie M. Clio is an awesome company!!!!
Imran P.
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Build vs buy in the vibe coding age is an interesting question. For GTM specifically, I would advise building any bespoke and infrequent workflow automations in-house with n8n etc first.. Buying makes sense when you want access to exclusive data, highly reliable opinionated workflows, etc. but tbh, the buy argument gets weaker by the day..
Khalil O.
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^ I fully disagree with this and actually put out a post about it the other day on LinkedIn. Do not try to build when it is not core to your business. Buy what works and what others are focused on building https://www.linkedin.com/posts/khalil-osman-69a371136_if-you-can-afford-it-buy-instea[…]m=member_desktop&rcm=ACoAACEoRZYBC0pTxB84oMmHypPmUsrNg3CIJm4
Imran P.
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I think we agree? The key qualifier is 'bespoke'. If your workflow is unique and doing it well gives you an edge, you should build it in-house. No point struggling with an inferior point solution.
Ben B.
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Allie M. all of these responses are incredible, and good on you for getting ahead with this. Some ideas to keep in mind:
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If you have a great system in place, tools exist to make those into repeatable processes. If your emails are landing meetings, scale them. If they're not currently working, the last thing you need is more.
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AI personalization for copy is still pretty cringey, outside of identifying pain points in your ICP and staying on top of those trends. Use it to build drafts, but not your final messaging.
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Don't be afraid of putting your ideas into GPT or something similar, and asking it, "what else could I be doing on this approach?" 80% of the answers will be known, 20% will be new ideas. It's fun to hold your ideas up to the mirror and have them reflected back. 🪞
Hope all of this is helpful, and that it's a joy to explore!

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