Such a broad topic now.. So many aspects to consider, so many pieces to the puzzle.. and from my own similar research and questions, I honestly dont think anybody has a solid answer that works across different industries, regions, persona’s etc.
What I have learnt, however:
I agree with above, buy rather than build. So, use something an expert has created and maintains/updates for you.
Be nimble, try new things, this will likely be essential anyway looking ahead.
On the prospecting side of things - All this signal-based, data enrichment, multiple-tools linked together stuff - I think this is just the new way to achieve similar results to the previous methods of standard cold email sequences, calls, LinkedIn etc - I don’t think this will increase your results, rather just maintain where they were over the last few years.
Get a technical person fully involved with Top Of The Funnel activities.
Content is the new currency.
Im nowhere near an expert, but finding ways to cover these areas quickly, easily and without frying your brain is essential. For signal/intent based prospecting, Amplemarket is covering a big chunk of the early stage outreach process, allowing me to research on other areas, like yourself.
Lets keep in touch to track our progress?
