Kevin J. - the main criteria we need is "do they use Salesforce". From there, we'd hone in on industry, revenue, company size, geo. But our TAM is huge and it's easier to say what industries we don't work with and what countries are not currently in focus. Which is why we need to start with "do they use Salesforce'. Otherwise, we're starting w/ 500,000 accounts.
Tech stack can be directional
We'd be using this for account tiering for sales prioritization and levels of marketing activation. ABM motion for Tier 1 likely.
