Eli K. Quick clarifier, trying to understand the right approach here:
1️⃣ How are you defining TAM exactly (revenue, company size, geography, industry, entry criteria, etc.)?
2️⃣ How deep does IT stack visibility need to be: directional signals, specific Salesforce products/clouds, or validated usage/footprint (e.g., estimated number of users/licenses)?
3️⃣ How will this TAL be activated: light targeting/sequencing, or structured ABM orchestration?