Brice E. That's exactly the shift we're betting on! Right now, "revenue intelligence" is mostly reporting with better UI. The next phase, the one we're building, is participatory systems. AI that doesn't just surface signals but acts on them: pausing a campaign, reallocating spend, drafting the retention email, flagging the deal at risk before the AE notices. The hard part isn't the technology. It's trust. Founders need to see what the agent did, why it did it, and have one-click undo. Without that, you get resistance, not adoption. We're seeing this already in beta: the founders who lean in are the ones who got burned by "black box" recommendations before. They want transparency, not magic. How are you seeing this tension play out on the sales side? The deal signal problem you mentioned feels like the same pattern, lots of activity data, little directional clarity
Hey RevGenius community 👋 I'm Emma, co-founder of Whipcream. I spent years as a SaaS operator staring at dashboards that showed me what happened, but never told me what to do about it. So I built the thing I wish existed: a revenue operating system that diagnoses what's breaking, prescribes exactly what to fix, and executes before you lose another customer. We're launching our MVP at the end of June, and right now we're looking for 20 startups to beta test the product for free. If you're a startup founder or a marketer who feels the gap between knowing and acting, I want your feedback. No strings, no pitch. Just real operators stress-testing the thing we're building. 👉 DM me here, email [email protected], or hit me up on LinkedIn: linkedin.com/in/emmaperrotta You'll get early access, product updates, and a Revenue Health Score calibrated to your stage because "MRR is up" without context is just a number, not a direction https://whipcream.io/ Emma
Hey everyone, I'm Emma 😎 I'm a SaaS operator-turned co-founder building the revenue operating system I wish I'd had for 15 years. I spent a decade in marketing and growth watching founders open dashboards, stare at MRR, close the tab, and guess what to do next. So I built Whipcream, the first system that diagnoses what's breaking, prescribes exactly what to fix, and executes before you lose another customer. Most of my background is in demand gen, lifecycle marketing, and revenue operations for B2B SaaS. Lately, I've been focused on agentic AI, revenue intelligence, and helping founders protect their focus with systems that close the gap between knowing and acting. 📍 Current Location: Barcelona 🇪🇸 💼 What do you do? Co-founder & CEO of Whipcream 🏢 Company/Organization: Whipcream 🎬 Activities / Interests: I play Chess obsessively and I ride my Yamaha R7 (the love of my life), operational efficiency, early-stage GTM 🏈 Sports Teams: Chess, InterMilano football team (I am Italian) 💡 Ask me About: Agentic revenue intelligence, SaaS GTM strategy, founder-led marketing, the daily ritual of revenue health and how to make a good lasagna 😊
