Thanks, Wissam. Yes—we do track viewer timing and page-level engagement today, including time spent on each page and repeat visits.
I completely agree that a single open isn't reliable enough to drive rep actions. The direction I'm exploring is exactly what you described: separating likely machine activity from genuine buyer engagement and combining multiple signals (repeat visits, page-level engagement, new stakeholders, timing, etc.) before surfacing anything as a meaningful buying signal.
Your point about only acting on a bundle of signals rather than a single event really resonates. That's exactly the direction I'm trying to validate, so I really appreciate you sharing your perspective.