Hi everyone, I’m working with a client in corporate finance training (Excel, PowerPoint, FP&A modeling) who’s looking to scale outbound.
For this type of client, what’s usually the best play?
• ICP: target HR/L&D leaders vs Finance leadership (CFO / Head of FP&A)?
• Offer: lead with full 3-day program, or a smaller entry point (1-day session / audit) to get in the door?
Would love to hear what’s worked best for you in selling training into mid-enterprise.
