Best Strategies for Selling Corporate Finance Training to Mid-Enterprise

Hi everyone, I’m working with a client in corporate finance training (Excel, PowerPoint, FP&A modeling) who’s looking to scale outbound. For this type of client, what’s usually the best play? • ICP: target HR/L&D leaders vs Finance leadership (CFO / Head of FP&A)? • Offer: lead with full 3-day program, or a smaller entry point (1-day session / audit) to get in the door? Would love to hear what’s worked best for you in selling training into mid-enterprise.