Alex B.

We’re hosting a session with Paul Wilson, who led GTM Operations at Salesforce, Slack, Adobe, Marketo, OneTrust, and is now the Head of GTM AI and Systems at Mural. Paul has spent his career building operations teams inside high-growth SaaS companies. He’s seen what works and what doesn’t when it comes to scaling revenue. In this conversation, we’ll talk with Paul about how AI is changing go-to-market operations. We’ll cover what teams need to shift in their approach, how to think about AI’s role in planning and execution, and where current tooling and data strategies fall short. We’ll also discuss what makes an operations team effective today and what that might look like a year from now. If you’re responsible for driving GTM outcomes and are thinking about how to adapt your systems and approach to the changes ahead, this is a conversation worth joining. Register Here: Thursday July 31, 2025 @ 12p-1p MST https://www.domestique.info/resources/upcoming-revops-masterclass-a-conversation-with-paul-wilson-on-ai-and-go-to-market-strategy

The rise of GTM Engineers and GTM Architects is reshaping how companies think about go-to-market execution...or maybe it’s just cooler titles for jobs a few of us have been doing for a while. I define Revenue Operations as the connective tissue across the entire customer journey all tied together through five work streams: Strategy, Process, Technology, Data, and Enablement. How do these new roles compare? GTM Engineer 🧑‍💻 Focus: Building automations and integrations 📈 Outputs: Data pipelines, dashboard reliability, CRM workflows 🚵‍♀️ Skills: SQL, APIs, tools like Segment, Salesforce, HubSpot 🤝 Reports to: RevOps GTM Architect 🧑‍💻 Focus: Designing GTM systems and processes 📈 Outputs: Tech and process architecture, tooling blueprint 🚵‍♀️ Skills: System design, process mapping, tool evaluation 🤝 Reports to: Cross-functional GTM or RevOps leadership Revenue Operations 🧑‍💻 Focus: Driving alignment, execution, and performance 📈 Outputs: Forecasts, attribution, GTM dashboards, enablement programs 🚵‍♀️ Skills: Strategic thinking, analysis, operational leadership 🤝 Reports to: Ideally the CEO to remain cross-functional In high-functioning orgs, these roles complement each other. 🔮 Architects design. 🛠️ Engineers build. 🔥 RevOps drives alignment and results. If you’re scaling GTM, make sure you know who’s doing what and that they’re not operating in silos.