So my partner who has the brand and existing business mainly gets referrals.
I am in charge of building the outbound channel. We have 20k+ Solid leads so we will perfect our cold calls before transitioning into a new funnel.
They are mainly meeting with us because we tell them we can increase their rev by 25% - 40%. We had a call this morning and another one last week and they said.
"why would I give you $500 and 12% of my STR's revenue when Im already with [current manager] and they take 10%."
There is an overwhelming amount of ways we increase their revenue. Giving them the Airbnb SuperHost badge alone - according to Airbnb increases revenue by 22% - 29%. We sprinkle in this information throughout the funnel so its not info overload during one of these calls. But I dont think our education is the problem. I think its lack of proof. We dont have any testimonials in the funnel we only really have a website + email content.
So when we contact them its via a cold call then an email then another phone call and we are asking them to let us completely manage their home. We tried doing google meets on the second call but most dont show up and we call them on the phone and they pickup. That happens most the time.
A lot of them are already happy with their current manager. Its like wifi you shop for it once and forget it. So the main interest is from rev increase. We also take cleaning off their plate, guest communication, etc. but most people are interested in rev so we lean into that the most. If they truly believed they could get that rev increase then I dont understand how they could say no...
Alot of them try negotiating the $500 per property onboarding fee. However, 95% of that goes to the reps so we are considering getting financing and removing our onboarding fees....
