Brice E. hi! both, but downstream signals are where it gets interesting. output and partnerships are table stakes ā if we're not looking at what happens after the content drops (comments, who's engaging, are they actually our ICP), we're just counting deliverables.
we've been building toward a system where we score audience quality before we even sign a creator, so post-campaign we can compare projected ICP reach vs actual. still early but the goal is to stop optimizing for views and start optimizing for the right views.
curious what "post-distribution visibility" looks like on your end ā what signals do you track?
