smitha k. Great question. AI is already handling the admin and execution side — and let’s be honest, it’s also creating demand and building relationships at scale (jump on ChatGPT or Gemini and see for yourself). That’s great for basic lead gen, but much like an AI-generated email still needs checking, AI-sourced leads still need humans to close them.
The real edge for sales teams isn’t pretending AI can’t do those things — it’s going deeper: genuine trust, complex discovery, and the kind of strategic pipeline work that only lands when a human shows up with conviction, empathy, and closing skills.