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Hi Mike C. I have developed a free 6 question tool that helps all of us GTM people really understand if they know their customers. It's mostly reflective so people can make sure there are no gaps in their market understanding. How would you suggest I get this to members of the community that you have built and I love so that we can all be better at GRM. “Know Thy Customer!” First law of GTM right. Would love your perspective, even your own reflections on the tool. Please try it yourself here FNPnow.com/growth

Ok thanks for this Nikhat I. and Pat H. I like to start with do you really understand your customer .. Now a lot of people talk about Ideal Customer Profile.. well that might be they will buy at double the price and send their friends in to buy too.. but that is not the truth right.. ICP is what we want and think not the reality… I have been developing a system to extract customer truth and the first step is to see what founders and CEO think they know about their customers.. if they feel they know them well enough great.. but if there is a gap.. then its probably best to find out what your customers actually think. If you could take the free Customer Truth Benchmark test I would really appreciate.. I am refining it all the time so your perspective and feedback would be appreciated. FNPnow.com/growth Let me know if the questions can then help your team design a score based on what they know customers want?

I'm kind of old school to be fair.. I think depth of conversation and close progression are important. It's all about does the customer really want to buy etc.. I guess the real time signals might be the closest to that but if you tell me what that means in practice that would be great. Good for me to know what the modern day stuff is all about.

Not sure what budget people are working with but was curious about the CRO and their wanting a playbook. Would love to know more

Sounds cool. Would love a demo.