Well yes… Pat H. - this question was a starting point to trying to break down the understanding of where lead-handoff goes wrong. The presumption is that ‘Qualified Outbound’, is a more easily understood term from sales professionals who are doing the outbound comms - just as David and Collin affirm. Qualified is exactly that, those that meet the ICP and have been vetted/ had an interaction of some sort. The issue is a wider one of course of sales and marketing alignment, and while yes ‘complicated MQLs’ might be the knee jerk to a new term, it’s more about understanding that MQLs often have a bad rep and misinterpretation due to a huge misalignment of expectation…
