Lawrence L.

I'm not sure I would go with HubSpot at all - pricing jumps significantly once you outgrow Starter. Outbound - If you mean cold outreach, you can send 1-on-1 emails but not in bulk via campaigns or automations. For past clients on a budget I've used a combination of Snov.io for prospecting and outreach and Pipedrive if they want a traditional CRM to work with. Or build out a system in Notion. That said, Hubspot, if you can afford it, is a great solution.

I share the same idea. What will be particularly valuable when everyone will have the same capability to orchestrate effective campaigns and initiatives is... creativity.

SEO tools typically surface that information based on organic search reach - maybe plug into one of them? Eg: seranking.com/api.html