Lawrence L.

Lyamen S. - find a relevant report and see who he author is. For example, IDC (another research firm), recently published a IDC MarketScape: Worldwide Decision Intelligence Platforms 2026 Vendor Assessment. The author mention on the page and has her own profile page too. Analysts are also active on LinkedIn. You can also reach out to the various firms. If you have a product/solution worth covering they will do so (and will want to jump on a call with you).

Here in Australia we have xGrowth that have a good reputation- https://xgrowth.com.au/

Joshua K. What do you need to host? I worked for 3 web hosts iver the years and know the market pretty well.

Also, there are other research firms. They are still expensive, typically, but maybe more accessible.

For Gartner specifically, how do we start building toward analyst visibility / eventual Magic Quadrant consideration? Pay a lot of $$$ 🙂 Apart from that, get to know the relevant analyst/s. Connect with them on LinkedIn - if your product is any good,, they will be interested. Publish quality posts. Post on theirs. Repost their. Be on their radar.

I'm not sure I would go with HubSpot at all - pricing jumps significantly once you outgrow Starter. Outbound - If you mean cold outreach, you can send 1-on-1 emails but not in bulk via campaigns or automations. For past clients on a budget I've used a combination of Snov.io for prospecting and outreach and Pipedrive if they want a traditional CRM to work with. Or build out a system in Notion. That said, Hubspot, if you can afford it, is a great solution.

I share the same idea. What will be particularly valuable when everyone will have the same capability to orchestrate effective campaigns and initiatives is... creativity.

SEO tools typically surface that information based on organic search reach - maybe plug into one of them? Eg: seranking.com/api.html