Hello all. Mick Hollison, new RevGenius member here. Longtime software exec. Just chatted with Jared and told me it would be ok to get this quick story out to everyone.
A funny thing happened with a free tool I built. I run a small messaging and positioning shop and made a scorer for B2B homepage copy. Paste text or a URL, get 0-100 on how much is signal vs. filler. Built it entirely with marketing teams in mind. Then a friend of mine in enterprise sales ran his cold follow-up through it. Not a homepage. An actual outbound email. It beat almost every company site I'd tested — and I've tested Salesforce, OpenAI, Snowflake. Most of the big names land in the 40s-60s. His email nearly maxed out.
Dug into why and it made sense. The scorer rewards the same four things whether it's a tagline or a cold open: a real human in the sentence, a specific you can verify, no buzzwords, no run-on burying the point. A good sales email does all four. Most corporate copy does none. So now I have a theory: reps consistently out-write the marketing teams whose product they sell.
Drop a cold email opener in the thread and I'll run it and share the breakdown. Free, no signup, and honestly I want the data. My money's on the reps.
