Hey Ben, welcome to the world of outbound! Totally valid question—and no worries at all, we’ve all been there 🙂
From what I've seen at my company, templated emails give you structure and speed, but AI-generated copy (when done right!!) can help with personalization at scale. The real win comes from blending both:
Use a solid base template
Then layer in AI to tailor messaging based on persona, company context, or trigger events
This way, you’re not sending cold mass emails—you’re sending relevant messages with minimal manual effort.
Happy to jam more on this if it helps!