David B.

Devin M., Apart from actual people, actually discussing actual topics of interest, I've seen four tactics play out in recent months:

I'm currently only monitoring threads that contain discussions and sentiment/intent that might be of interest to my company. Haven't had time to actually engage yet.

I use Clay to track signals from all sources. I can sort events by date to get an idea of linearity, but I’m more interested in which set of signals best predict conversion.

Remembers that the customer journey is theirs not yours. Denoting it as non-linear implies that it’s linear to begin with, which is wishful thinking at best. Here’s how I think about this: all interactions with your touchpoints are signals, not advancements down your funnel. Some interactions are stronger signals than others, and for certain ICPs a combination of signals tell a clearer story of buying intent. Example: