Incorporating Reddit into Your 2026 Strategic Plans

·Nov 06, 2025 06:43 PM·

Hey all, how - if at all - are you including Reddit in your plans for 2026? For context: Google cited Reddit 136 billion times in 2024. That's just Google AI Overviews. Add Perplexity at 46.7% citation rate across 780 million monthly queries. Add ChatGPT citing Reddit 11.3% of the time. These numbers are nuts.

👍

1

💡1

4 comments

· Sorted by Oldest

David G.
·
·
We just ran a small Reddit test and saw early traction. It’s messy but real, people there ask questions before they ever hit Google. That signal’s gold if you can interpret it right. We plan to continue our testing and optimisation. I'd be happy to share some of our early insights, DM me.
Devin M.
·
·
David G. David B. What are some examples of Reddit marketing strategies you’ve used or you’re seeing? Short of buying ad space and using man power to be active in the relevant subreddits, we’re struggling to identify avenues for Reddit marketing.
David B.
·
·
Devin M., Apart from actual people, actually discussing actual topics of interest, I've seen four tactics play out in recent months:
1.
Marketers pretending not to be marketers, opening with a problem and then subtly mentioning their product as a solution. They get banned pretty quickly.
2.
Founders pitching and asking for "feedback".
3.
Community managers engaging in threads with passion and a commitment to being helpful, with low (but not insignificant) conversions through a link in bio.
4.
Brands building branded subreddits, posting announcements and starting discussions.
I'm currently only monitoring threads that contain discussions and sentiment/intent that might be of interest to my company. Haven't had time to actually engage yet.
Paris P.
·
·
Yes I definitely am!!

David G.
·
·
We just ran a small Reddit test and saw early traction. It’s messy but real, people there ask questions before they ever hit Google. That signal’s gold if you can interpret it right. We plan to continue our testing and optimisation. I'd be happy to share some of our early insights, DM me.
Devin M.
·
·
David G. David B. What are some examples of Reddit marketing strategies you’ve used or you’re seeing? Short of buying ad space and using man power to be active in the relevant subreddits, we’re struggling to identify avenues for Reddit marketing.
David B.
·
·
Devin M., Apart from actual people, actually discussing actual topics of interest, I've seen four tactics play out in recent months:
1.
Marketers pretending not to be marketers, opening with a problem and then subtly mentioning their product as a solution. They get banned pretty quickly.
2.
Founders pitching and asking for "feedback".
3.
Community managers engaging in threads with passion and a commitment to being helpful, with low (but not insignificant) conversions through a link in bio.
4.
Brands building branded subreddits, posting announcements and starting discussions.
I'm currently only monitoring threads that contain discussions and sentiment/intent that might be of interest to my company. Haven't had time to actually engage yet.
Paris P.
·
·
Yes I definitely am!!