Hey everyone 👋
I launched Mal//keting just over a week ago, and the conversations have been fascinating.
Not one business has actually needed what they first asked for.
PR became positioning. Sales decks became messaging and pricing. Website traffic became a conversation about commercial outcomes.
It made me realise, yet again, that the presenting problem is rarely the real one.
I wrote about it here if it's of interest. I'd be interested to hear if others are seeing the same thing in their own customer conversations.
linkedin.com/feed/update/urn:li:share:7489989493173764096
Hello!
Bit of a random one - does anyone have connections with leaders in the brand,creative,design space?
I've recently taken on the production team and want to connect from a networking perspective. Thank you!
