the thing that actually predicts "ships in minutes" vs "waits on a dev" isn't the cms, it's which side of the marketing/product code line the change sits on. landing pages, promos, pricing copy, new sections, if they live on a decoupled stack (webflow, framer, headless) a marketer ships them same day. what stalls is anything the app renders: pricing logic, gated/auth pages, in-product copy, anything pulling from the db. no marketing tool fixes those because they're product, not marketing. Oz is right that ownership is what actually moves it, i'd just add ownership only works once those two buckets are physically separated. if your marketing site and app share a repo, even a fully-empowered owner still lands back in the eng queue.