Andreea C.

Hey all. I recently sat down with CAC Media for a conversation on B2B SaaS marketing that went deeper than tactics and tools. We talked about why so many teams are busy but still stuck, where GTM breaks between strategy and execution, and what actually changes when revenue teams stop optimizing in silos and start operating as a system. One theme that kept coming up was this. Most growth stalls are not a demand problem or a channel problem. They are a translation problem between leadership intent and what teams are actually enabled to execute week to week. Sharing here in case it is useful for founders, operators, or marketers who are in the middle of a rebuild or wondering why motion is not matching effort. Curious what resonated or where you are seeing the biggest disconnects right now. Link: https://cac-media.com/2026/02/09/b2b-saas-marketing-andreea-cojocariu/

Yesterday,I met with Julia M. (she just joined--welcome!) after she commented on one of my LI posts. We went back and forth a few times, aligning on GTM. So yesterday, I learned about CapOptix. This isn't promotional, but I was intrigued. It sits on top of existing sales tools to provide GUIDANCE. It's not another sales playbook tool, but rather helps cut through the noise. I thought it was really interesting so I thought I'd share. It's a good fit for larger SMBs to enterprise who already know their ICP. And if you don't know your ICP, I can help. Go explore and have fun!

I'm a fractional for a telecom and we need to hire a HubSpot manager. It's not public yet as we were hoping to use our network to find a good fit. Full-time, early to mid-level role. Great benefits. US- based only, preferably Rochester, NY area.

👋 Hi everyone. I am Andreea Cojocariu and genuinely excited to be part of this community. I am here to learn, share, and build real relationships with people who care about how revenue actually gets created. I am nearly two decades into B2B marketing, mostly in SaaS, and after my most recent layoff I decided to go fractional full time. I run Cojoy RevGen, where I help SaaS companies fix what is actually broken across GTM, demand, product marketing, and revenue operations. My work focuses on building integrated revenue systems instead of disconnected campaigns. I have led growth at companies ranging from early stage to enterprise, and I specialize in stepping in quickly, diagnosing gaps, and helping teams move forward with focus and momentum. Fun fact: I'm Romanian. You don't have to attempt to say my last name. Looking forward to learning from this group and contributing wherever I can. 📍 I live in NH, just 45 min from Boston. Connect with me on LinkedIn - https://www.linkedin.com/in/andreeacojocariu/ For fun: I bake and stay pretty active volunteering in my community.