Julia S.

Commented on Tips for Outbound Success in the US Startup Market·Posted inGTM

Julia S.

Thanks a lot for your help! Ben B. - Average sales cycle: 60 days and not really on the outbound motion unfortunately!

Commented on Tips for Outbound Success in the US Startup Market·Posted inGTM

Julia S.

Sure!

Persona: marketing/communication teams
Account: enterprise clients // industries: healthcare, telecommunications, manufacturing mostly
Average selling Price: 12k MRR

Started 2 years ago in the US struggle with outbound motion with BDRs - leads mostly from events

Posted in GTM·

Julia S.

Tips for Outbound Success in the US Startup Market

Hi everyone! I recently joined a new startup that is scaling in the U.S., and we are facing some challenges with our outbound efforts, particularly a very low conversion rate on our email and call outreach - issues we didn’t have in EMEA. We are targeting:

Persona: Marketing/communication teams
Accounts: Enterprise clients
Industries: Primarily healthcare, telecommunications, and manufacturing
Average Selling Price: $12,000 MRR
Lead Sources: Mainly from events, but with an high payback

Have you tested any other channels or outreach strategies specifically in the U.S. for this type of ICP that might work better? Thank you in advance for your help!!!

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