Nico G.

Hey Vrinda G., Yeah, we run this pretty heavily through Clay. It's less a data provider and more an orchestration engine for list building. We plug it into multiple data sources and set up a waterfall, so if one provider doesn’t have the info, it just pulls from the next. Helps keep the quality high and costs way lower than relying on just one platform like ZoomInfo or Apollo. We also layer OpenAI into the process, things like job scraping, profile summarising, ICP scoring - so we don’t really need manual research teams anymore. It’s all about building really tailored lists without the usual headache. Happy to chat more if you want to deep dive on setups, my engineering team has put together a framework that we leverage for most outbound motions at the moment.

Hey, Jon C., Happy to have a quick chat to understand what you're trying to achieve. We're mainly a Clay house with GTM engineers and automation gurus—so if you're looking to optimise workflows or scale outreach, we might be able to help.

We’d always recommend using multiple data sources with a waterfall enrichment setup—way more reliable than relying on a single provider.

Hey Alex! We work with a range of tools depending on the client’s GTM setup—Apollo’s great if you want data, sequencing, and dialer all under one roof. Can’t speak to Amplemarket as we haven’t used it directly, but we typically recommend using Clay as the orchestration layer. It gives you full control to design outbound workflows, blend the best data sources, and plug in tools like Apollo where they make sense. That said, the tools are just the wiring. The real power comes from the engine behind it—how you build smart ICPs, layer in signals, and personalise at scale. Always happy to swap notes in the thread or DMs.