Amanda

Im inclined to say if this feels like wasted time, it's probably because (as Ben B. mentioned) you don't actually have a strong sales pitch/ offer to get leads away from your competitors. Maybe you could push back and ask for more compelling offer ideas for these hold outs? I would also argue for (if you don't have them already) agreed upon criteria for these recycled leads. What "no" reasons should be contacted in 6 months, a year, never again etc. if you can get the management team to clearly outline this, maybe it will help you focus more on the right leads to be recycled.

Hey Khaled, I wonder if you could use a process solution. I've always encouraged the team to front load this kind of work. What about creating this next step as part of the process when they're moved to the nurture stage? This way the account/contact info is still fresh and you can just pepper in any new relevant info before you send later. There are also good CS tools (Planhat for example) that manage this step well, but they're pricey.