Hi y'all. VP Sales @ Avarra here. I'm setting aside a fair amount of budget for pipeline generation for 2026. I don't want to hire SDRs. Currently we're seeing about 50% of our net new pipeline from customer referrals, network, and events, which are difficult to scale. I'm looking to rapidly increase pipe gen ahead of hiring a cohort of AEs.
Our ICP is wider, but for this I'd want to target companies with between 50-500 sales reps (a reasonable proxy for us).
Anyone have success with outsourced BDR function, service, or something similar? Other ideas you'd suggest I consider? Super open minded but looking to act quickly with a "test and iterate" approach.
