Paul McCarron

Karan K. that's the whole idea of DemoHAL. A CFO will value different things to a CMO and a COO. DemoHAL gives every person the value they are looking for

My sales process? We don't really have a demo unless someone really wants to see us go through it with them - the product demos itself which is the whole idea. It allows prospects to get answers to any questions at anytime from "what do you do" to product specific questions "I'm a small manufacturing company using quickbooks, how can you help me" or "do you white label". Allows them to qualify the product before they decide if they want to talk to sales (and of course, sales get great intel on what the prospect is really interested)

I agree in part, demos are often a feature dump with no interest in what the prospect actually wants to look it so it ends up being a waste of time. But there are many companies out there where their products do need a show and tell otherwise the prospects are not sure if it can do what they need it to do