Peter P. two things that I used, when supporting sales teams in enterprises and now my own consulting practice.
- 1.
Capture the signals - not just those coming from Clay or Linkedin Insights or 6sense etc, but also your own "tribal knowledge" - being in the field gives you a gut. I combine these into a simple spreadsheet or tableau dashboard depending on available resources. Then look at it everyday
- 2.
Building a mental model of why something sold, then adding that to the above set of signals after every win.
It is possible to automate this "gut" stuff, AI or otherwise it does need the right kind of human-in-the loop approach. And it needs discipline and a regular cadence.
I think it is observable - to a great extent, just not 100% coz you know - life.