Janet B.

To add on to Akshayata S., open rates are not a good metric. I've noticed that company spam/anti-phishing platforms can trigger open and click troughs when they test an email before deciding to deliver it. These kinds of metrics are going to become less meaningful as people are able to deploy a more agentic approach to email management.

I agree that there is some decay in the Clay lists. Also, different databases pull different things. We have a process where we pull lists initially from Clay, then run it through our Hubspot enrichment and intent signals. We only send to people that pass through both systems. If you use Sales Nav, you could also verify through that. Still not perfect, but a second verification is helpful.