Babitto T.

Hey everyone, I’m all things marketing measurement - helping brands and agencies make sense of their data, not drown in it. turning marketing signals into decisions that drive real business impact. I bring a powerful blend of MMM expertise, causal inference know-how, and marketing science curiosity, all wrapped in a practical, always-learning mindset. I’m not just passionate about measurement - I live and breathe incrementality, media efficiency, and outcome-based marketing. I’m all about simplifying the complex and helping marketers see what’s actually working. Connect if you’re into smarter marketing decisions, better attribution frameworks, or just good old-fashioned data nerdery. 👉 linkedin.com/in/marketingeffectiveness

Marketing measurement has come a long way since Google’s early playbook days. In a new Chew on This episode, Sunil Bhagwan (measurement expert at Lifesight) talks about what’s next - a world where marketers move beyond siloed attribution and toward integrated, connected measurement systems.. It’s less about data reporting and more about decision intelligence. listen to the full episode here : https://linkly.link/2GBYn

Hey #everyone 👋 We’ll be live at Advertising Week New York in just a few hours! 🗽 Catch Tom Gregory, Akhil Mevada, and Tobin Thomas at booth A16F at The Penn District from Oct 6 - 9. If you’re attending, swing by and chat with the team about optimizing marketing measurement and driving better ROI from your ad spend. RSVP now : https://tinyurl.com/ru99tfmk See you all soon.