Mastering Marketing Measurement: Making Data Work for You

Hey everyone, I’m all things marketing measurement - helping brands and agencies make sense of their data, not drown in it. turning marketing signals into decisions that drive real business impact. I bring a powerful blend of MMM expertise, causal inference know-how, and marketing science curiosity, all wrapped in a practical, always-learning mindset. I’m not just passionate about measurement - I live and breathe incrementality, media efficiency, and outcome-based marketing. I’m all about simplifying the complex and helping marketers see what’s actually working. Connect if you’re into smarter marketing decisions, better attribution frameworks, or just good old-fashioned data nerdery. 👉 linkedin.com/in/marketingeffectiveness