Imran P.

I think we agree? The key qualifier is 'bespoke'. If your workflow is unique and doing it well gives you an edge, you should build it in-house. No point struggling with an inferior point solution.

Build vs buy in the vibe coding age is an interesting question. For GTM specifically, I would advise building any bespoke and infrequent workflow automations in-house with n8n etc first.. Buying makes sense when you want access to exclusive data, highly reliable opinionated workflows, etc. but tbh, the buy argument gets weaker by the day..

hi Tressa D., here are a few ideas: 1/ retargeting campaigns based on bofu/mofu pages that get visited 2/ outbound email sequences for form drop-offs .. the key is to focus on accounts that in your ICP and focus on intent otherwise the data can be very noisy. Disclaimer: we offer a solution in this space that simplifies all this but you can implement these ideas with what you are trying out as well.

Aim for some more tofu conversion e.g. offer a content lead magnet, and then retarget

Based on our experience, on page conversions are low for high acv professional services

To play the devil's advocate here, I don't think 6sense vs rb2b is an apples to apples comparison. Even if someone is looking at just identification. Very different products although rb2b like to position themselves as such 😊

Happy to share a playbook that we built for our customers

They are already aware, so you need to get to the next stage which is bring them in your audience - build a first party relationship so to speak. That generally works well in our experience

Generally, you want to combine that with other intent signals to understand where they are in their journey. Best to consider them mofu and add them to those kind of campaigns. Bad idea to consider them hand-raisers and pester them for a demo

👋 - fwiw, we have clearbit in our waterfall as well