Jessie T. Thanks for the breakdown, Jessie! I’ll explore more into approach 3 (hiring signals) as you suggested, but I’m adding two more approaches to the mix:
TrustRadius Intent: Using 'Clay' to identify companies/accounts specifically researching BI/analytics tools on TrustRadius. Since they are actively checking out review sites, I'm hoping to catch some high-intent buyers there.
LinkedIn Document Ads: Targeting BI/Analytics related LinkedIn groups with a helpful asset (like a comparison guide, case study etc.) to collect leads via lead forms and then do personalized follow-up.
Would love to hear your thoughts! Also two quick question for you: a. For the hiring play (Approach 3), do you find it’s better to outreach to the 'Hiring Manager' now, or wait and pitch the 'New Hire' once they start? b. Would you recommend any other 'GTM lead sourcing tools' that you feel would do wonders if executed correctly?
Hi GTM-ers! I’m currently figuring out few lead-sourcing approaches for an analytics / BI SaaS product and wanted to get some feedback.🙏 Approach 1: Social "Pain" Monitoring - Scan X & LinkedIn posts from the last 30 days expressing frustration with current BI tools they use. (like Tableau, PowerBI, etc.). Identify the author and outreach. Approach 2: Targeting early-stage/newly funded companies (10–200 employees) in data-heavy industries like Fintech, E-commerce etc. Approach 3: Identifying companies currently hiring for "Data Analysts", "Sales Ops" etc. If we had to pick one or a combination to start with, which has the highest conversion potential? Or are there any other potential approaches that I’m missing?
