Goutham R.

Introducing Bullro: BI & Analytics Services for Zoho Analytics Users

Hey folks! We are Bullro — a BI & analytics services startup helping businesses turn messy data into insights within minutes. We work primarily with Zoho Analytics to build analytics that actually gets used. Fun fact: Zoho Analytics is used by 3 Million+ users across 20K+ businesses — yet many teams still struggle to get real clarity from their data. That’s the gap Bullro is built to solve. I’ll be sharing practical takes on analytics, KPIs, and decision-making. If that’s your thing, would love your support — follow Bullro on LinkedIn 🙌 https://www.linkedin.com/company/bullro/

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Commented on Optimizing Lead Sourcing for Analytics SaaS: Feedb...·Posted inGTM

Goutham R.

+1 Lets say, a company shows a strong hiring signal for BI/analytics, who usually ends up being the right decision maker to reach out to? I'm trying 'find decision maker' enrichment in 'Clay', so should I be prioritizing roles like CEO/founder, Head of Analytics/Data, RevOps/Ops, or Marketing leaders or someone else? 🤔 Also curious how this changes by company size or stage.

Commented on Optimizing Lead Sourcing for Analytics SaaS: Feedb...·Posted inGTM

Goutham R.

Jessie - Really appreciate your insights. I’m exploring hiring-based sourcing now and trying to narrow it further using other filters like company size, stage, tech stack etc. to build a more focused target list. If you’re open to a quick chat sometime, I’d really value it!

Commented on Optimizing Lead Sourcing for Analytics SaaS: Feedb...·Posted inGTM

Goutham R.

Jessie T. Thanks for the breakdown, Jessie! I’ll explore more into approach 3 (hiring signals) as you suggested, but I’m adding two more approaches to the mix:

1.
TrustRadius Intent: Using 'Clay' to identify companies/accounts specifically researching BI/analytics tools on TrustRadius. Since they are actively checking out review sites, I'm hoping to catch some high-intent buyers there.
2.
LinkedIn Document Ads: Targeting BI/Analytics related LinkedIn groups with a helpful asset (like a comparison guide, case study etc.) to collect leads via lead forms and then do personalized follow-up.

Would love to hear your thoughts! Also two quick question for you: a. For the hiring play (Approach 3), do you find it’s better to outreach to the 'Hiring Manager' now, or wait and pitch the 'New Hire' once they start? b. Would you recommend any other 'GTM lead sourcing tools' that you feel would do wonders if executed correctly?

Posted in GTM·

Goutham R.

Optimizing Lead Sourcing for Analytics SaaS: Feedback Needed

Hi GTM-ers! I’m currently figuring out few lead-sourcing approaches for an analytics / BI SaaS product and wanted to get some feedback.🙏 Approach 1: Social "Pain" Monitoring - Scan X & LinkedIn posts from the last 30 days expressing frustration with current BI tools they use. (like Tableau, PowerBI, etc.). Identify the author and outreach. Approach 2: Targeting early-stage/newly funded companies (10–200 employees) in data-heavy industries like Fintech, E-commerce etc. Approach 3: Identifying companies currently hiring for "Data Analysts", "Sales Ops" etc. If we had to pick one or a combination to start with, which has the highest conversion potential? Or are there any other potential approaches that I’m missing?

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Introducing Bullro: BI & Analytics Services for Zoho Analytics Users

Optimizing Lead Sourcing for Analytics SaaS: Feedback Needed

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