Hi all, I have been overthinking a lot about our services for the past few months, though as a founder I think that's normal. 😄
We're an IT service company based in India, and we typically get work from my personal network/referrals, and freelance platforms. Beyond this, we have never directly/digitally sold our services. these are our development services: (custom) Web, App, Mobile, Software, AI, and Automation. And some industries where we have done the most work are healthcare, real estate, and finance. Overall, we have completed around 250+ projects and tasks (both short and long) covering a lot of industries and technologies.
But whenever I've tried getting direct clients by pitching on LinkedIn, I didn't get any results. Some normal conversations happened, but nothing significant. Then, this year, to solve this, I worked with a marketing agency that asked me to package our services and suggested creating a white-label solution for easier selling. I did that too, but it didn't work either. So, now I am very frustrated. My company has 15 people, and it has been 2 years since we started. though things are going well, but we don't have any marketing/sales process or system. Every day I'm just consuming knowledge, that's it, and trying very hard to solve this.
We are 2 partners, and our background is not in marketing at all. The biggest challenge we are facing is lead generation.
As per the agency's last message, they said our offer is not strong. Finally, I want to know what we should do at this stage—should I hire a co-founder (marketing/sales) or start full-time hiring (even in that case, I’m confused about which roles should i start to hire is that marketing or GTM or digital or sales or VP or CRO...you know what i mean) or should i upgrade the services to more advanced like cloud or something or otherwise focus on SAAS products or white label.
Any suggestions or feedbacks would be highly appreciated!!
