Hi Randeep W. - there’s already some great advice here in the thread on the strategic approach.
However i did want to expand and give some more context on LinkedIn Ads specifically.
Sure the channel is a bit more expensive than others. But what I often see is that is’s mostly because of the technical setup. Especially if you use the LinkedIn defaults (such as AI campaign creation) it means you’ll very likely overspend by 30-50%.
Happy to dig a bit deeper into your specific setup if you’d like or share some best practices if that’s helpful!
