Thank you Matt E. very useful feedback.
We do have some personas defined and using that to target our potential customers. But, I’m assuming we’ll need to optimize this as we try the different messaging.
1.
Currently, we’ve only tried LinkedIn Ads for a week but already feel it is not the right path just yet - better to do the email outbound more first may be with some cold calls?
2.
The emails are having high open rates per apollo but the messaging is not good enough for users to click through - so we need to improve on this. Still also trying to figure out how personal do we need to get with these emails etc.
Product is great and feedback good so far (always improving)
3.
Started LinkedIn Ads and email outreach this week (using Apollo)
4.
LinkedIn very expensive and conversions from Apollo not working yet
Queries:
1.
Need guidance on what’s the best approach to get SME and enterprise users to try our service (and convert them to paid subscribers)… we are trying the above but it’s not working yet
2.
Other than email outbound, what other strategies work?
Looking for an Advisor
Looking for a senior accomplished Sales/Marketing person to advice us and help us to get our ‘machine’ working. (Although not ideal, open to working on a commission structure and a more stable structure in the future once we have raised our funding round)
