Thank you Matt E. very useful feedback.
We do have some personas defined and using that to target our potential customers. But, I’m assuming we’ll need to optimize this as we try the different messaging.
- 1.
Currently, we’ve only tried LinkedIn Ads for a week but already feel it is not the right path just yet - better to do the email outbound more first may be with some cold calls?
- 2.
The emails are having high open rates per apollo but the messaging is not good enough for users to click through - so we need to improve on this. Still also trying to figure out how personal do we need to get with these emails etc.
