Gizem Ç.

Nick Z. Really appreciate you jumping into this thread, Nick. Super valuable perspective. I’ve been thinking about this space a lot lately and your framing helped clarify a few things for me.

Nick Z. I think that’s a really important point. A lot of signal frameworks start as internal pattern recognition, but the ones that hold up over time are usually anchored in actual buyer pain or stalled decision moments. Without that grounding, signals tend to drift toward describing pipeline instead of helping teams change outcomes.

Nick Z. Exactly, and totally agree. Legit signals change the conversation entirely. Once teams trust that the signal reflects real buyer movement, alignment across sales and marketing almost happens by itself.

Nick Z. That’s a great way to look at it. Signals as a shared GTM language probably solves a lot of the misalignment that happens when each team runs on different definitions of urgency and value.

Nick Z. Appreciate this take, the more I look at it, the more it feels like signals only create awareness, but playbooks + ownership are what actually change behavior. Without a clear “what happens next,” most insights just end up sitting in dashboards.

Jordan G. That recognition vs permission to act distinction really lands. I keep seeing teams detect risk correctly, but escalation still feels like a judgment call, so no one fully owns pulling the trigger. I’m interested in tying signals directly to playbooks + ownership rules, so action becomes more default than discretionary. Feels like deals often stall not because activity stops, but because decisions stop converging.

Jordan G. Yeah I think that’s where a lot of these systems break. Surfacing the risk is one thing, but if there isn’t a very obvious next action tied to it, it just ends up sitting in dashboards. Teams acknowledge it, but behavior doesn’t really change. Lately I’ve been thinking more about tying signals to pre-agreed interventions or workflows. Not just “flag pricing risk,” but automatically nudging a specific action or re-engagement path. Feels like catching the signal is the easy part, making the reaction frictionless for reps is the harder one.