Hey Kristen S. - quick concrete add. Two parts here and the thread’s only covered one:
- 1.
Connection: skip building your own MCP server cause HubSpot has an official one now (beta). Create a Private App in HubSpot (that’s the “service keys” Jason meant), grab the access token, then add HubSpot MCP as a connector in Claude or point your agent at it. ~10 min.
2. the missing piece here is that - MCP lets the agent *act*, but something has to fire it after a webinar. Use a HubSpot workflow + webhook or for an scheduled job that checks for new attendees
That’s the whole thing. And please take Antoine L. up on the pairing offer seems like the fastest path by far 🙌
