Dee B.

Martel is established and has a great rep which may be helpful for large companies. Really enjoyed speaking with those guys. Almost hired them but ended up hiring inhouse.

It wouldn’t hurt, but my hot take is they need to move towards a SOC 2. As part of that, most audit partners offer services around readiness. If they don’t move to SOC 2, they are going to hit a wall in the sales cycle and be very limited.

Mike C. just added a little more context, hit enter too soon

Hi Mike, can you ask her to articulate what about video outbound feels desperate and what specifically she is concerned about? My background is in marketing, the things I would be most concerned about would sales coming off as unprofessional, overwhelming them with messages, i.e. tainting their brand perception, etc. Now do I think that is happening here, probably not and these tactics can co-exist together. Two suggestions and I'm sure there are more out there... 1.) Can you share the plan/scripts and get her feedback 2.) Can you use your plan but incorporate value added items throughout the campaign that would make her more comfortable? For example, you do outreach, then maybe the second is a message inviting them to a webinar, then the next is something else entirely

Jennifer S. Its going to depend on company size and what pipeline looks like. Companies will create budget depending on need and anticipated ROI.

100% content marketing and I completely disagree with it. I've seen more writers out of work than I ever have in the past.