Shafali K.

My two cents As an SDR, I devise a framework that evolves with based on what messaging. lead magnets and value are driving traction. Usually after that the GTM motion is more reps on that framework (Example: less salesy and more curosity driven messaging, deliver value first without asking for anything) Then a thoughtful weighted formula based on buying intent, offer urgency and market timing, can help predict which accounts that are engaging enough are worth the time Again, enterprise deals, probably need in person visits too But it is possible to spin a quick and dirty algorithm to predict the accounts that must be chased The GTM motion is where the thought must be invested

I would say if we are trying to cold email without applying personalization at scale, it rarely gives any responses. But the stack in itself turns out to be an expensive one: Apollo + Clay + Instantly and yet no response? How do we justify this sunk cost to the founder

Love this Andrew S.

That sounds like a plan Monique L.

Hi Monique L. I can probably take this question, as I work as fractional GTM engineer If you are product market fit is already dialed in and you have a customer database, scaling with cold outbound and later supplementing with some paid marketing would get you hitting higher ARR numbers sooner Happy to talk about this if you like

Yes happy to talk!

Hey Anandi, This sounds exciting, may I test this out too?

Hey Dharin, Thats my forte, should you want to connect, we could pick our brains

I am already doing it for my clients. I think I nailed it 😀

Okay noted