hey, thanks, nice to meet you and great question
but for sure haha! but tbf I've been doing marketing automations since I was a kid, as I co-founded at a record label / had a lot of facebook/brand pages
but yeah, it's a super hard problem to solve for context my background on the AI research side is more so self-learning systems, autonomy and long horizon work so this is been an area I have been within for while
fundamentally it's all a data problem: with the right data you can automate a lot of GTM. so me and some others are working on things we're calling GTM world models, so the system can basically build an understanding of the world including the state of every buyer in your market, and then have some kind of feedback loop that makes it learn at scale
got some great results on it so far and confident this type of system will be very dominant in the next few years