My experience: I've got a consultancy called 90-Minute Messaging. I chose the name because I wanted to be known for a specific product (a 90-minute messaging workshop) and I'd seen the unique branding power of KneesOverToesGuy (if you know you know) and read a few Alex Hormozi books. Now that I've had the name for a while, I'd wouldn't say it's made much of a difference. If anything, it might be a touch confusing for folks. Plus, I've seen some other consultants who have pivoted from a specific offering to a different offering or more fractional work. All were lucky to have chosen a broad name so the pivot was pretty easy. So I'd choose a more generic name and move on. You're going to learn and pivot and your name can serve as a trap if it's super specific. Plus, there's sooooo much more work to do in being known for one superpower (GTM for climate companies), than just the name. That said, I'd definitely stick with a niche and have a great elovator pitch for that niche.
