Feedback Needed on Consultancy Brand Name Ideas for GTM Services

Hi all, I'm trying to think of umbrella brand names for my consultancy. I provide GTM & marketing services to climate and nature tech companies in particular, but I also want the option to go broader if needed in the future (e.g. extend to health/other impact related fields). These are the ideas I have to date, would really appreciate feedback on the names as I'm struggling to choose (feel free to comment your best option/ give feedback etc....)

GTM Made Easy
GTM in Focus
Cultivators
ClimateGTM (sector-specific) -> (maybe I keep this as a subbrand powered by one of the other more general ones?)

7 comments

Prince R.
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I would say ClimateGTM (easy to understand). Also, Cultivators (feels confident).
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Pat H.
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ChatGPT has produced 3 brands from name to brand kit for me. I'd give that a try for brainstroming.
Amalia S.
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Pat H. this is the first thing I tried, this is the output of a long brainstorming process 😉
Pat H.
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Ah -- got it! I do like Cultivators, but it seems like a community name and not a consultancy. RootedGTM or Canopy Group sound aligned to me (those were PatGPT driven 😉 )
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Ryan G.
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My experience: I've got a consultancy called 90-Minute Messaging. I chose the name because I wanted to be known for a specific product (a 90-minute messaging workshop) and I'd seen the unique branding power of KneesOverToesGuy (if you know you know) and read a few Alex Hormozi books. Now that I've had the name for a while, I'd wouldn't say it's made much of a difference. If anything, it might be a touch confusing for folks. Plus, I've seen some other consultants who have pivoted from a specific offering to a different offering or more fractional work. All were lucky to have chosen a broad name so the pivot was pretty easy. So I'd choose a more generic name and move on. You're going to learn and pivot and your name can serve as a trap if it's super specific. Plus, there's sooooo much more work to do in being known for one superpower (GTM for climate companies), than just the name. That said, I'd definitely stick with a niche and have a great elovator pitch for that niche.
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Kejal S.
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When you are starting, try to solve for now, I'd suggest. So if you value prop and focus initially is for green tech / climate etc, anchor on that. You can go broad later, but your focus now should be to get those first customers for the first segment. (think salesforce started as crm and now they also have mulesoft, slack) For my offering, i picked 021playbook to help startups build and execute their first GTM. So far people show immediate recognition of what the offering would do. good luck!
Robert I.
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I love Cultivators, but ClimateGTM gets the point across.
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