đź‘‹ Has anyone here built a Clay automation (or similar) to re-engage non-paying users?
Context: At Passion.io, we’re testing a flow for a large pool of new non-paying customers who’ve 1) attended a webinar, 2) set up an app, but 3) haven’t converted to paid. From that pool we want to identify and target ICPs with automated but personalised outreach (Clay + email/social/Loom) and test gifts like a “free monetization audit” or early access to a new AI feature.
I’d love to hear from anyone who’s:
Run a similar “inbound-led outbound” play to convert non-paying but engaged users
Used Clay (or other enrichment/prospecting tools) for semi-personalised nurture
Seen success with gifting, audits, or other hooks in this type of funnel
Any wins, pitfalls, or tech-stack tips would be gold. If you’ve tried something like this, please share your experience in the thread so others can learn too.
