Tony D.

https://mxtoolbox.com/ is helpful for understanding your domain's health.

"we're small, but we're making waves. You don't get a phone support when you have problems, you get a founder at this point. And! We will jump in and kill alligators for you. Join us.!"

I personally like "no bullshit." So if people are upfront and honest with what they can provide and convince they have a long timeline to operate on, they will net customers. That is, they are small/new to market so they undercut the competition, and they can show that migration will be worth it with a solid outlook and proof of "staying power." So the customer doesnt have to have a conversion headache in another year or two.