revops folks, would love your read. we're an early-stage startup choosing our first CRM, and the decision is between:
1. stick with hubspot and build the AI part in-house
2. an AI-native CRM instead, think zero or lightfield
3. the full-suite route, e.g. monaco
for anyone who made this call in the last ~6 months: which did you go with, and what broke, needed rework or surprised you after the first few weeks of real use?