Performance Marketing Specialist Remote Job Opportunity at Black Doctor - $75K-$85K Salary

🚨🚨🚨 New Job Post 🚨🚨🚨 Posted By: Margo Diewald LinkedIn URL: https://www.linkedin.com/in/margo-diewald-chi/ Email: [email protected] /// The Hiring Company Company: Black Doctor Type of Company: Tech enabled Healthcare services Company HQ: Chicago, IL Website: https://blackdoctor.org/ /// The Job Title: Performance Marketing Specialist Description of the Role: Overview: Reports To: Director of Ad Operations Role Title: Performance Marketing Specialist Location: Fully Remote (US-Based ONLY - Must be based in the United States) Salary $75-$85K Position Summary: We are seeking a data-driven and strategic Performance Marketing Specialist to lead our audience growth and monetization efforts. This role is responsible for developing and executing high-impact strategies across social, SEM, and native platforms to ensure the fulfillment of client guarantees while expanding our digital reach. The ideal candidate blends technical proficiency in campaign management with an analytical mindset to drive business growth and optimize site performance. Key Responsibilities: Audience & Monetization Strategy Develop and execute audience acquisition strategies that grow our reach and ensure the fulfillment of client guarantees across social, SEM, and native channels. Identify and manage 3rd party relationships and evaluate potential new traffic partners to diversify acquisition sources. Manage 3rd party relationships and identify potential new traffic partners to expand the BD ecosystem. Campaign Execution & Creative Management Generate and oversee creative assets within key platforms (Meta, Google, etc.) to drive high-quality audiences to our digital properties. Oversee daily PPC bid management and implement real-time campaign optimizations across all advertising channels. Employ rigorous testing strategies for channel expansion, audience engagement, and improved conversion efficiency. Data Analysis & Reporting Analyze 1st and 3rd party data in collaboration with the client engagement team to optimize site and campaign performance. Improve existing campaign reporting frameworks and provide deep-dive analysis into channel health. Create long-term strategic recommendations based on data insights to drive sustainable business growth. Skills & Qualifications: Experience: 3-4 years of hands-on experience in paid media (Paid Search, Paid Social, and Sponsored Content). Technical Proficiency: Experience with GTM, GA4 (or similar analytic tools), Pixels, and UTMs. Analytical Skills: Proficiency in using Microsoft Excel to compile reports and perform in-depth data analysis. Industry Knowledge: A solid understanding of digital media trends, programmatic landscapes, and performance marketing strategies is a must; health/pharma experience would be a big plus. Soft Skills: Superior problem-solving abilities paired with excellent organizational and project management skills. Role Location: Working Environment: Remote If on-site/hybrid, role location: Salary: 75000-85000 OTE: Total Annual Commission/Bonus: 75000-85000 Currency: USD Link to Apply (optional): https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=4b6675aa-9aeb-414a-b407-3ebd7cb4a304&ccId=19000101_000001&lang=en_US&jobId=627680 ----------------------------------------------------