Demand Generation Manager Position at Parspec - Hybrid Role in San Mateo, CA with $130K-$175K Salary Range

🚨🚨🚨 New Job Post 🚨🚨🚨 Posted By: Disha Bhaiya LinkedIn URL: https://www.linkedin.com/in/dishabhaiya93/ Email: [email protected] /// The Hiring Company Company: Parspec Type of Company: SaaS Company HQ: San Mateo CA Website: https://www.parspec.io/ /// The Job Title: Demand Generation Manager Description of the Role: Campaign Execution Roll out integrated campaigns by turning high-level narratives into executable distribution plans across digital, events, webinars, and organic channels. Oversee and scale paid channels, continuously testing audiences, creative, and offers. Build and maintain comprehensive campaign dashboards to track performance, growth opportunities, and total pipeline contribution. Collaborate with Content Marketing to translate core narratives into high-performing distribution strategies across paid and organic channels. Enterprise ABM Design and launch account-based marketing programs for key enterprise segments, creating tailored touchpoints for specific buying committees within target accounts. Partner directly with the Sales team to ensure a tight feedback loop on lead quality and provide them with the air cover needed to close high-value deals. Manage the transition of marketing-engaged leads to Sales, ensuring that high-intent prospects are identified and prioritized for immediate outreach. Lifecycle Marketing & Funnel Build and manage automated email sequences and "always-on" nurture tracks that educate prospects Own the testing roadmap for landing pages, ad formats, and CTAs to systematically increase the percentage of traffic that converts into qualified opportunities. Manage lead scoring and routing workflows within the marketing stack to ensure data integrity and prevent "leaks" in the conversion funnel. Field Marketing Research and identify high-value regional events, trade shows, and industry conferences aligned with our distributor and rep agency segments. Own the field marketing strategy and annual calendar, including budget allocation and prioritization across events. Design and run pre-event and post-event follow-up sequences to convert event engagement into a qualified pipeline. Role Location: Working Environment: Hybrid If on-site/hybrid, role location: Salary: $130,000 to $175,000 OTE: $156,000 to $210,000 Total Annual Commission/Bonus: 0 Currency: USD Link to Apply (optional): https://jobs.ashbyhq.com/parspec/ff8c3906-41d4-4c70-bcc5-5f5b610ffdf9 ----------------------------------------------------