Senior Director of Marketing Job Opening at JoVE EdTech – Remote Position

🚨🚨🚨 New Job Post 🚨🚨🚨 Posted By: Dapinder Kaur Sekhon LinkedIn URL: https://www.linkedin.com/in/dapinderkaur/ Email: [email protected] /// The Hiring Company Company: JoVE Type of Company: EdTech Company HQ: Cambridge, Massachusetts Website: https://www.jove.com/ /// The Job Title: Senior Director of Marketing Description of the Role: We’re seeking a results-oriented Senior Director of Marketing to lead global marketing and brand strategies for JoVE’s education and science research solutions. The ideal candidate will set the strategic vision, proactively develop and oversee the execution of data-driven programs to drive demand, accelerate revenue growth, and deepen brand engagement across educators, researchers, and librarians worldwide. Responsibilities: Develop and own the global marketing and brand strategy with a primary focus on generating qualified leads and converting them into meaningful engagement actions, including trial requests and product adoption. Lead and scale a high-performing global marketing team of 20+ specialists across Campaigns, Outreach, Communications, and Events, owning performance and delivery against KPIs. Drive initiatives that strengthen brand recognition and awareness while positioning JoVE as a go-to resource for education and science research. Design and execute audience engagement strategies that attract, nurture, and convert prospects into trial users and active leads. Plan and oversee the execution of integrated, multi-channel demand generation campaigns including email, social, webinars, events, and thought leadership. Establish clear KPIs, and conversion metrics; monitor ROI and funnel impact, and continuously optimize programs to improve lead quality and conversion rates. Requirements: 10+ years of experience in marketing and brand. Experience in EdTech, academic publishing or SaaS is preferred. 7+ years of management experience, successfully leading high-performing teams in a global environment. Demonstrated ability to proactively develop and execute innovative marketing programs that generate leads, convert them into engaged users (e.g., trials, demos, or similar engagement actions), and drive revenue growth. Strong experience managing integrated, multi-channel marketing programs across email, social, events, webinars, content, and thought leadership. Experience with Hubspot and Salesforce is required. Results-driven, proactive, and thrives in a fast paced environment. Role Location: Working Environment: Remote If on-site/hybrid, role location: Salary: 5000000 - 6000000 OTE: Total Annual Commission/Bonus: 0 Currency: INR Link to Apply (optional): https://www.linkedin.com/jobs/view/senior-director-of-marketing-edtech-at-jove-4359021222/ ----------------------------------------------------