Curious About AI Use Cases: What's Adam's #4?

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Ayse G.
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This is interesting. If I were to use this for SaaS, there are 22 people average in a buying committee with hidden buyers that are tanking 70% of deals (think legal, data privacy, infosec, etc...) Then you have your direct customers who are implementors but you do have end users, who need a different type of outreach. You wouldn't reach out to the product manager with a similar message like a marketing manager. I guess if I were to use this, I would use to generate relevant reasons to personalize outreach to different stakeholders in the buying committee. That is my understanding. What do you think?

Ayse G.
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This is interesting. If I were to use this for SaaS, there are 22 people average in a buying committee with hidden buyers that are tanking 70% of deals (think legal, data privacy, infosec, etc...) Then you have your direct customers who are implementors but you do have end users, who need a different type of outreach. You wouldn't reach out to the product manager with a similar message like a marketing manager. I guess if I were to use this, I would use to generate relevant reasons to personalize outreach to different stakeholders in the buying committee. That is my understanding. What do you think?